Sporty Xperia Active Is Introduced by Tennis Ace Maria Sharapova


July 2nd, 2011 • Related • Filed Under

The top brand Sony Ericsson is on a roll as they are belting out power-packed Sony Ericsson phones ONE after the other, catering to the needs of the mobile freaks. If you have that sporty streak in you, then their latest offering, the compact Xperia active is going to catch your fancy. The reputed brand has announced about the latest smartphone at the CommunicAsia 2011 in Singapore and used most popular tennis star of Wimbledon, Maria Sharapova as it’s brand ambassador. It is the new Active smartphone that feeds on Gingerbread. It is an eye-candy being 55mm in width, 92mm in length 16.5mm deep and weighs 110 grams. It is easily graspable and can aptly find a cozy place inside your pocket.

The tagline is successfully creating a buzz in the market. It is extremely catchy and throws a rude challenge to its competitors to match up to its standard. The tagline which goes like this, “It’s the ultimate phone for your active life” is justified as the device is mind-boggling with enhanced features like dust-proof, scratch-proof and water-resistant design. The multi- touch display is the scoring point of the smartphone.

Since it is tagged to be a sporty phone with the tennis ace Maria Sharapova being its brand ambassador, the phone has to be a fine concoction of performance and snazzy looks. It has preloaded sports applications, in-built GPS and a commendable a 1GHz processor. The display measures three inches but the resolution of the display is impressive, it being 320 x-480 pixels. It is the deft incorporation of Mobile Bravia Engine, which is the appealing factor of the display. The snapper is of 5 megapixel camera capped with interesting features and the camera also acts as a recording device, shooting videos at 720p.

While facilitating the shipping process, Sony Ericsson wants to offer more to the users. The smartphone is being shipped with two interchangeable covers and a host of sports accessories. The important sports accessories incorporate an arm case, sport stereo headset and an eye- catching wrist strap. The Xperia active is expected to hit the market by the third quarter of 2011. It will satiate the desires of the mobile freaks to grab the handset by availing the mobile phone deals that will be spelt out by the popular network providers after the release of the phone.