£10m Invested By Motorola As Part Of A Marketing Campaign


June 13th, 2011 • Related • Filed Under

Motorola Mobility, in order to market the products which has earned flagship for the mobile house, is on an investment spree. The amount to be thus invested is up to £ 10m and the products to be marketed are the Motorola Atrix smartphone and the XOOM Tablet. This news has been formulated according to what the marketing director of Motorola Mobility UK, Victoria McManus, had to say. She said that they were “committing £10m on marketing” for the Motorola XOOM and the Motorola Atrix.

McManus further added that Motorola phones would continue with such investments “quarter on quarter” so as to drive the brand Motorola in the United Kingdom. This US company wishes to invest this substantial amount in a promotional campaign of paramount importance so as to grab the UK market share this year. The marketing campaign is inclusive of the line support- both above and below, and a TV advertisement campaign will do the rounds till June. Digital marketing carries a weight in this strategy, and this incorporates a campaign on transport, London Underground and in the environment and media.

This campaign is creating a better impact than any mobile phone reviews ever can. The Atrix is being showcased as one which enables “converged computing”. The changing nature of the phone is dealt with and the power of a personal computer can be harnessed in the expanse of a pocket. Orange mobile phone deals are amalgamated with this smartphone and this retailer has stepped forward to promote the Atrix as the most powerful smartphone in the world. The functionality of the device coupled with the campaign has gone down well with the audience who has accepted the device wholeheartedly.

In the mean time XOOM sales are on the rise. This tablet is currently being ranged by the Carphone Warehouse and Dixons and will soon be made available at John Lewis. Amazon is currently under the limelight. McManus claims that the mobile phone company has begun to make its mark in UK and will rise further. The Atrix has a dual core processor and up to 2GHz of processing speed can be achieved by it. XOOM has 32 GB storage capacity and has many other state of the art features.