Mobile Phone Reviews UK

The world’s third largest manufacturer of mobile handsets – LG Electronics had a major management shake down, however it is being seen as a positive move for the brand.

LG has recently been struggling to get on the smart phone band wagon and have been facing a lot of problems in this regard. Apple and Google have being putting a lot of pressure on the South Korean manufacturers, who has been lagging behind in technology.

The management changes that occurred on Friday was the take over of the global brand by Koo Bon-joon from Nam Yong.

Mr. Koo is the younger brother of the chair person of the LG group, Koo Bon-moon. He is also a graduate of the University of Chicago Business School and is responsible for LG Display’s climb to the number two slot in the global flat panel market. LG Display is a subsidiary of the LG Electronics group.

LG has been increasing their influence and demand in the mobile markets to such an extent that they were even reckoned to overtake number two global mobile manufacturers Samsung by 2012. However the shape of the market changed drastically with the sudden introduction of the smart phone technology.

Since then the brand has slowly lost out on the world wide charm that they once possessed. The electronics brand has gained a lot from their previous launches of fashion conscious mobile like the LG Chocolate Phone and the Cookie phone that followed that, but is now looking to shift their attention to the market demand of smart phone. LG is all set to introduce around 20 smart phones in this year. Their first smart phone to be launched will be the Optimus One – an Android device.

LG has not been alone in this struggle and Nokia too have been finding it difficult to stay on board. The resignation of Olli Pekka Kallasvuo was one obvious sign of Nokia’s hiccups and laid the ground work for Mr. Nam’s departure.